What is my podcast for?

If you are a business and you (like many people I speak to), say, “I was thinking of podcasting but what would I do with it”. Well, it’s another string to your PR and marketing bow. Whether you are looking to tell people in more detail what you do, looking to enhance your personal brand, or wishing to showcase your expertise in a subject or sector. Podcasting can become a tool to use in your marketing mix. An advertorial for who you are, what you know and what you can do.